Protecting Your Customers’ Investment with Stylish Ventilation
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Protecting Your Customers’ Investment with Stylish Ventilation

By Dulakshi Tennakoon on Mon 26 October 2026 in Insights

Good ventilation is essential in any modern bathroom, particularly where moisture, steam and condensation can quickly build up. But effective extraction is about more than comfort: it can also help protect the products and finishes that bathroom retailers, designers and installers have carefully selected for their customers.

From brassware and sanitaryware to bathroom furniture, mirrors, cabinetry and decorative finishes, excessive moisture and condensation can cause deterioration over time. Importantly, manufacturers’ warranties may include conditions relating to correct installation, suitable environments and adequate ventilation. Where those requirements are not met, a warranty claim may potentially be affected.

For bathroom showrooms and installers, specifying effective ventilation is therefore an important part of delivering the complete bathroom solution and helping protect the customer’s investment.

Airflow’s residential fan range provides a practical answer that meets regulations, combining effective ventilation performance with designs that complement today’s bathroom interiors. For showrooms, this means ventilation no longer needs to be treated as a purely functional product that is specified at the end of the design process. Instead, it can form part of the overall bathroom scheme.

The award-winning iCON range is a great example. Its distinctive, slim-profile design can be surface mounted or recessed, while interchangeable control modules allow the fan to be tailored to the application. And with a choice of coloured covers, ventilation can be coordinated with the bathroom or kitchen rather than hidden away. Available colours include Sandstone, Silver, Anthracite, Ultimate Grey, Turquoise and Navy Blue, with Chrome only available for the iCON 15.

For projects where low-noise performance is particularly important, Airflow’s QuietAir range, designed and engineered in Germany, combines contemporary styling with powerful, ultra-quiet ventilation. QuietAir is Quiet Mark certified, with models offering noise levels from as little as 25 dB(A), alongside options including timers, humidity control, motion sensing and variable speed control.

For bathroom retailers and designers, that combination makes it easier to recommend ventilation alongside the rest of the bathroom specification. And with customers increasingly looking for beautifully designed bathrooms, details matter. Airflow’s range gives showrooms an opportunity to demonstrate that practical essentials can still complement the aesthetics of a premium bathroom.

For professionals specifying bathrooms, choosing the right fan is about more than simply moving air. It is about delivering effective ventilation, supporting the longevity of interiors and finishes, and giving homeowners a product they are happy to see.

Effective ventilation should be a vital part of any bathroom or kitchen design. The Airflow range is now available through Ideal Bathrooms – take a look today.

 

As featured in BKU magazine

Read the original Airflow feature from the October 2026 issue of BKU magazine.